Podcasting & Blogs

Podcasting and Blogging is an effective means of communicating your expertise or message with your audience - internal or external, marketing and PR. Podcasting and Blogging present a unique opportunity to communicate personally and consistently, strengthening your relationships and allowing you to introduce potential clients to your company, products, services or expertise.

What is podcasting?

A podcast is a digital media file that is distributed over the Internet for playback on portable media players and personal computers. Though podcasters' web sites may also offer direct download or streaming of their content, a podcast is distinguished from other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically.

Can I listen to a sample?

To hear samples of general podcasts search on Google for "podcast" and the topic of your choice, or call us. Our most recent podcast is available at www.insidemieducation.com or www.grandrapidsinsight.com.

What do I need?

Podcasting is not difficult, complex or expensive. All you need is a little imagination, a topic, and a desire to speak openly with your listeners.

Here are the basic steps:

1. Pick your topic.
2. Record your message.
3. Post your message online.
4. Link to your message in a feed.

It's pretty easy; and we're here to help.  Download our Podcasting Services (PDF) for more information on how we can help you get started.